A two-month-old ABBA account on TikTok has pulled in more than 2 million followers. Even without new material, weekly global music streams of ABBA have topped 16 million. ABBA’s success endured across multiple formats, be it the “ABBA Gold” greatest-hits album, the Mamma Mia! movie franchise, or the ABBA museum in Stockholm. In the four decades since the band stopped recording new material, the ABBA juggernaut never really stopped it only slowed down and changed direction. “After a 40-year hiatus, that’s jaw-dropping,” said Will Page, a former Spotify chief economist and author. News of the comeback sent ABBA shooting up global billboard charts, from 104th most streamed artist into the Top 20. Today, ABBA returns from musical hibernation with a new record, “Voyage.” That will be followed by a hybrid live-recorded show in London that seeks to rewrite the rules of how bands interact with their fans and give the billionaire quartet of septuagenarians another commercial jolt.įans got a taste of the new 10-track record with a two-song release in September that quickly topped YouTube’s rankings. (Bloomberg) - The last time ABBA came out with a new studio album - vinyl, of course - streaming superstars like Ed Sheeran or Billie Eilish weren’t even born, CDs were an alien concept to the masses, and the Walkman was the hottest gadget in music.
